Aeronautical instrumentation is the ultimate reference in terms of legibility, reliability, functionality and precision. Bell & Ross’ Instrument watches bring these design principles to the wrist. The brand designs and manufactures professional timepieces with technical expertise. Utilitarian and beautiful watches that reflect the one of the brand's mottoes: form follows function.With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fueled the brand's continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry - and beyond.