Founded in 1883 by Gottlieb Hauser, Alpina is a Swiss watchmaking house based in Geneva belonging to the Frederique Constant Group, itself part of the Citizen Group. Alpina – which celebrated its 140th anniversary in 2023 – has emerged as a pioneer in the world of sport, characterised by a spirit of adventure and innovation. In 1938, the brand invented the concept of the sports watch with its Alpina 4: impact-resistant, non-magnetic, water-resistant, and made of stainless steel, it brought together the four key components of the genre. 

Since its origins, Alpina’s mission has been to design luxury sports watches delivering exceptional accuracy and reliability in extreme environments. Today, this commitment is upheld in three different realms: the air (the Startimer collection), the sea (the Seastrong collection) and the Earth, with the Alpiner collection. These were joined in 2023 by the Heritage collection, which pays tribute to the brand’s legacy watches. All these sports timepieces stand out for their value, refined finishings, and careful pricing. 

Alpina has built up robust partnerships reflecting its enduring commitment to the mountain environment – a constant source of inspiration – as well as a team of athletes and other friends of the brand. They are united by a common ambition: scaling new heights in the most challenging conditions.